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Home » News » Beautiful Minds

Florence – What is creativity and how can it be efficaciously stimulated? Which is
the main aspect of the creative process: the individual genius or the environment in
which she or he operates? In other words: what does occur to win the Nobel Prize,
the award which more celebrate the creativity in all over the world?

BEAUTIFUL MINDS. Nobel Prizes. A century of creativity is an amazing exhibition
of extraordinary intellectual suggestion, which takes inspiration from the men and
ideas awarded with the Nobel. The exhibition investigates the uncertain origins of
creativity.

Set up in 2001 in Stockholm by the Nobel Museum to celebrate the centenary of
the Nobel Foundation, the exhibition came in Europe after a successful tournče in Asia
and in the U.S.A.. In Florence, the only city in Italy which hosts the event, the
exhibition is enriched with a section dedicated to the 19 Italian Laureates, which is
arranged by the Institute and Museum of History of Science. On the inauguration day
Umberto Eco will present the event in Palazzo Vecchio. The Nobel awarded Renato
Dulbecco, Dario Fo, Riccardo Giacconi, Rita Levi Montalcini, Carlo Rubbia have been
invited to the ceremony.

Through suggestive artefacts, efficient multimedia means and impressive films the
visitor will come to know all about the work and ideas of the more than 700 Laureates
to date, the age in which they operated and the man who created this prestigious
award, the Swedish chemist Alfred Nobel, idealist, inventor and cosmopolitan
businessman.

Beautiful Minds: Florence, Palazzo Strozzi, Piazza Strozzi 1, 50123 Florence


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