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Home » News » Fifth edition of ?Ponte Vecchio Challenge?


The Florentine golf event that has attained a leading role through its media effect, vip attendance and lots of public (about 120.000 attendances during the 2 days of the event) is almost near. If the Italian Open represents the main technical-sports stage in the Italian golf, the Ponte Vecchio Challenge is certainly the society, playful and amusing side of this world, though without neglecting the attraction of the competitive spirit.

It is a tradition by now: the first weekend of December Florence is the protagonist of the Ponte Vecchio Challenge, an event organized by Mediavip in alliance with Conte of Florence. This event is able to combine city and sport, offering a new version of golf: the Ponte Vecchio and the Arno River become the course of a challenge with great European athletes participating also this year.

Lots of people, golfers but also tourists, are ready to delight in trying to hole out on three floating greens placed 70, 110 and 150 meters along the river. Also many vip (serie A football players, actors) and sportsmen every year take part in the competition. Also this year there will be a considerable media coverage of the event: besides the settled presence of Sky Sport, detailed information will be given in sports press, trade journals, news broadcasts and talk shows.

The great and significant success of the event is the total amount of the funds collected to this day: about 30.000 Euros set aside for charity to restore the “Fontana dell’Oceano” in the Boboli’s Garden.

All the major sponsors have already confirmed their presence, as well as many Official Sponsors and Media.

But “Ponte Vecchio Challenge” also means the chance to talk about golf, sponsoring and sport; at Palagio di Parte Guelfa will be organized a round-table conference: professionals and experts will have a debate about Events and will go into the subject of golf and its communication opportunities, not always completely known and exploited. It will be very important the speech of the Councillor of the Town of Florence responsible for sport, Eugenio Giani, in the presence of many managers of very important Italian companies.

Florence 4 e 5 december, two days fantastics.



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